Client: Vital Processing Services® (Vital®) Vital® is a leader in technology-based commerce enabling services. Its clients include acquirers and merchant service providers with electronic payment processing services for merchants, such as POS products, electronic authorization and data capture. It provides VirtualNet Internet-commerce services; clearing, settlement and exception processing; accounting, billing and reporting; risk management; and customer service. Vital® is a merchant processing joint venture of Visa® USA and TSYS (NYSE: "TSS"), a global leader in payments processing. Gitenstein & Assadi Public Relations was retained in the spring of 2001 to improve Vital®’s media credibility. During the two year campaign the PR Firm was able to: Position the company in features in American Banker, Transaction Trends, Credit Card Management and The Phoenix Business Journal Pitch all press announcements to credit card media, finance media and credit card analysts Arrange media interviews for trade shows Manage speaker's bureau for Vital®