Client:
Rio Development Company
Rio Development is the developer for the Mercado District of Menlo Park, a mixed use development project, the first in the over one billion dollar (projected) Rio Nuevo Project in the oldest part of Tucson. The project is a significant contribution to Tucson’s goal of bringing two thousand additional residential units into downtown as a part of the revitalization. The project consists of approximately 100 single family homes, 160 condominium and loft apartments which will be incorporated into mixed-use buildings along the project’s main street the Avenida del Convento.
Gitenstein & Assadi Public Relations was retained in October 2004 to handle the development’s regional and national media.
The PR Firm has attained for Rio Development many stories including:
• A feature in Urban Land
• Cover Story in Custom Builder
• Several feature stories in the Tucson media
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