Client: Proxy Monitor
Proxy Monitor is a leading proxy voting advisor to institutional investors, providing proxy research, voting recommendations and voting services to investment managers, pension funds, banks and other institutional investors; with offices in New York, Chicago and Bethesda, Maryland.

The company retained Gitenstein & Assadi Public Relations in July 1998 with the objective of having the PR firm:

  • Introduce a new CEO
  • Introduce the company’s new direction through new leadership
  • Expand media coverage
  • Position Proxy Monitor as a leader in its industry and a viable competitor to its largest competitor, Institutional Shareholder Services (ISS)

During the three years Gitenstein & Assadi Public Relations served Proxy, the following milestones have been reached:

  • New CEO introduced and recognized by all major business outlets in U.S.
  • Proxy Monitor expanded credibility, client base and capital
  • The company was able to buy its largest competitor Institutional Shareholder Services (ISS)

Proxy Monitor was quoted and featured in stories in The Wall Street Journal, New York Times, Los Angeles Times, Financial Times, CBS Marketwatch and Bridge News, and was featured in a live interview on Cavuto on Business (Fox)