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Client: Proxy
Monitor
Proxy Monitor is a leading proxy voting advisor to institutional investors,
providing proxy research, voting recommendations and voting services to
investment managers, pension funds, banks and other institutional investors;
with offices in New York, Chicago and Bethesda, Maryland.
The company retained Gitenstein & Assadi Public
Relations in July 1998 with the objective of having the PR firm:
- Introduce a new CEO
- Introduce the company’s new direction through
new leadership
- Expand media coverage
- Position Proxy Monitor as a leader in its industry
and a viable competitor to its largest competitor, Institutional Shareholder
Services (ISS)
During the three years Gitenstein & Assadi Public
Relations served Proxy, the following milestones have been reached:
- New CEO introduced and recognized by all major
business outlets in U.S.
- Proxy Monitor expanded credibility, client base
and capital
- The company was able to buy its largest competitor
Institutional Shareholder Services (ISS)
Proxy Monitor was quoted and featured in stories in
The Wall Street Journal, New York Times, Los Angeles
Times, Financial Times, CBS Marketwatch
and Bridge News, and was featured in a live interview
on Cavuto on Business (Fox)
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