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Client: Credit Derivatives Research

Credit Derivatives Research provides independent trading ideas and research for active and new participants in the credit derivatives market.  CDR’s Trading Ideas recommends explicit positions in credit derivative, equity, and bond instruments, with a complete analysis of the context and risks for each position.  CDR’s Trading Techniques presents the tools and concepts required to analyze and trade across credit markets.  CDR is a leading developer and tracker of credit market indicators for use in identifying market opportunities and trading strategies. 

The PR Firm was retained in February 2006 to build a media campaign for Credit Derivatives Research

  • Introduce Tim Backshall, Chief Derivatives Strategist
  • Position Backshall as an expert in CDS
  • Launch the new products CDR’s Trading Ideas and CDR’s Trading Techniques

Since working with Credit Derivatives Research we have secured a variety of placements such as stories in:

  • Bloomberg
  • Reuters
  • Market News
  • Institutional Investor
  • HedgeWorld Daily News